Read on: http://www.inma.org
In today’s battle for media dollars, advertisers are now challenging digital media with issues of ad fraud and u..
By: Sean Stroh
Read on editorandpublisher.com
It’s Sunday morning, and I’m getting ready to read the news, but I’m not picking up my cell phon..
Read on: http://www.frank.news/2017/03/28/16967/
Adverteerders die zelf hun weg naar de klant zoeken. Exploitanten die de middleman ertussen uit ha..
By SAPNA MAHESHWARI
Read on: www.nytimes.com
As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites..
Read on: www.gxpress.net
Is this the year the papers stop? Patently not, although the industry is not short of speculation, to which we’ll a..
Read on: The Guardian
The Guardian has withdrawn all its online advertising from Google and YouTube after it emerged that its ads were being inad..
Not hindered by knowledge of the platform, the advertisement market or the challenges of the media industry, a group of 12 students started working ..
The publishing world should really innovate and digitise, also in terms of planning & buying. Magna Global‘s Stephan van der Sman is clear: “Let’s c..
Industry-first, innovative partnership to drive cross-platform automation and efficiency
Digital marketing platform Platform161 has joined forces..
Read on theguardian.com
The former managing director of the Mail titles, Guy Zitter, reflected the reality of the challenge facing newspapers whe..
Read on thedrum.com
Ten years ago at a media investment conference in New York I was asked if print newspapers would still be around in 10 ye..
Read on contenly.com
Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was co..
Read on themediabriefing.com
This time last year we published an article titled ‘Running scared: Why are publishers so afraid?’. We’ll be the fir..
Read on poynter.org
Arguably the biggest newspaper business story of 2016 was Gannett’s failed (for now) bid to take over Tronc. What the broken ..
Read on digiday.com
This story is part of a Digiday series on Programmatic TV, which examines how TV advertising is trying to act a little more l..
Read on poynter.org
Credit CEO Mark Zuckerberg and his lieutenants for belatedly acknowledging the fake news problem and inching toward assuming ..
Read on business2community.com
One of my favorite magazines of all time is mental_floss. It’s filled to the brim with trivia and interesting litt..
Read this article on cjr.org
ROGER FIDLER IS A FOREFATHER of digital journalism. In the early 1980s, he wrote and illustrated an essay on the fut..
Read on mediapost.com
Programmatic advertising will grow 31% in 2017 — faster than all other digital media channels, according to Zenith’s “Prog..
Read on Theguardian.com
With 100-year-old Vogue and design and lifestyle bible Wallpaper producing their biggest-ever issues – and “handbag” size..