Read on: http://www.inma.org
In today’s battle for media dollars, advertisers are now challenging digital media with issues of ad fraud and u..
By: Sean Stroh
Read on editorandpublisher.com
It’s Sunday morning, and I’m getting ready to read the news, but I’m not picking up my cell phon..
Read on: http://www.frank.news/2017/03/28/16967/
Adverteerders die zelf hun weg naar de klant zoeken. Exploitanten die de middleman ertussen uit ha..
By SAPNA MAHESHWARI
Read on: www.nytimes.com
As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites..
Read on: www.gxpress.net
Is this the year the papers stop? Patently not, although the industry is not short of speculation, to which we’ll a..
Read on: The Guardian
The Guardian has withdrawn all its online advertising from Google and YouTube after it emerged that its ads were being inad..
Not hindered by knowledge of the platform, the advertisement market or the challenges of the media industry, a group of 12 students started working ..
The publishing world should really innovate and digitise, also in terms of planning & buying. Magna Global‘s Stephan van der Sman is clear: “Let’s c..
Industry-first, innovative partnership to drive cross-platform automation and efficiency
Digital marketing platform Platform161 has joined forces..
The Ministry of Economic Affairs has decided to support Adoptiq by approving an Innovation Grant. This grant is intended to support innovative and t..
Media agencies and procurement organizations are critical when it comes to new buying processes. After all, they have to familiarize themselves with..
The motto is ‘digital first’. Not just in the world of publishing, but also increasingly in media buying circles. Rightly so? Yes and no.
read on politico.eu
Analysts say print advertising could fall 25 percent as UK economy worsens.By: ALEX SPENCE
The Brexit vote could sig..
read on adexchanger
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media.
An OOH campa..
Raimon Gort, co-founder and CEO of Reshift, about the Adoptiq platform.
The story was clear for Reshift. That’s why Reshift magazines were the firs..
A vision on the future of advertising
Traditional print publishers evolved to cross-media publishers in the past decade. Next to printed media prin..
Read on Jelli.com
Customers at launch include major agencies Starcom, Mediavest | Spark, Dentsu Aegis Network, Horizon Media, Havas Media, IPG Me..
Read on: http://www.frank.news/2015/11/04/media-exploitanten-verenigt-u-clement-postmus/