By SAPNA MAHESHWARI
Read on: www.nytimes.com
As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites..
Read on: The Guardian
The Guardian has withdrawn all its online advertising from Google and YouTube after it emerged that its ads were being inad..
Not hindered by knowledge of the platform, the advertisement market or the challenges of the media industry, a group of 12 students started working ..
The publishing world should really innovate and digitise, also in terms of planning & buying. Magna Global‘s Stephan van der Sman is clear: “Let’s c..
Industry-first, innovative partnership to drive cross-platform automation and efficiency
Digital marketing platform Platform161 has joined forces..
Read on contenly.com
Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was co..
Listen to the podcast on Digiday.com
For all the talk of digital transformation at magazine companies, Bustle CEO Bryan Goldberg believes they ha..
Managing partner Frank-Paul ter Berg of ToLocal believes in Adoptiq like he believes in local door-to-door media in print and online: “With Adoptiq,..
The Ministry of Economic Affairs has decided to support Adoptiq by approving an Innovation Grant. This grant is intended to support innovative and t..
Read on adexchanger.com
There is a battle brewing in media land.
For years, Google and Facebook have been the ultimate rulers of the digital a..
Read on mediapost.com
The following post was previously published in an earlier edition of Online Spin.
There is some research, and a lot of l..
Read on wsj.com
Digital media trade body Digital Content Next is launching an automated online ad marketplace called TrustX, in a bid to bring mo..
Read on thedrum.com
Media agencies are in the midst of an identity crisis as they adapt to their changing role in the ecosystem. In the first of..
Building an audience by creating engaging sponsored contentDAY: MAY 10 2016 TIME: 3:45PM – 5:00PM
Read or watch on disco..
Media agencies and procurement organizations are critical when it comes to new buying processes. After all, they have to familiarize themselves with..
The motto is ‘digital first’. Not just in the world of publishing, but also increasingly in media buying circles. Rightly so? Yes and no.
New programmatic channels are moving beyond digital
Read on huffingtonpost.comBy James Brown, Managing Director UK & Ireland – Rubicon Pro..
Read on thenewyorktimes.com
By Jim Rutenberg
One day many decades hence, when your grandchildren ask you, “Grandma, what was a newspaper?” you..
Read on uk.bussinessinsider.com
Vice Media will go on an acquisition spree next year, as Shane Smith’s company looks to take advantage of a ..
Read on digiday.com
Ad tech has been historically priced as a percentage of media, or a CPM model. This made sense for brands and agencies be..