Read on: http://www.frank.news/2017/03/28/16967/
Adverteerders die zelf hun weg naar de klant zoeken. Exploitanten die de middleman ertussen uit ha..
By SAPNA MAHESHWARI
Read on: www.nytimes.com
As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites..
Read on: www.gxpress.net
Is this the year the papers stop? Patently not, although the industry is not short of speculation, to which we’ll a..
Read on: The Guardian
The Guardian has withdrawn all its online advertising from Google and YouTube after it emerged that its ads were being inad..
The publishing world should really innovate and digitise, also in terms of planning & buying. Magna Global‘s Stephan van der Sman is clear: “Let’s c..
Industry-first, innovative partnership to drive cross-platform automation and efficiency
Digital marketing platform Platform161 has joined forces..
Read on theguardian.com
The former managing director of the Mail titles, Guy Zitter, reflected the reality of the challenge facing newspapers whe..
Read on themediabriefing.com
This time last year we published an article titled ‘Running scared: Why are publishers so afraid?’. We’ll be the fir..
Read on poynter.org
Arguably the biggest newspaper business story of 2016 was Gannett’s failed (for now) bid to take over Tronc. What the broken ..
Read on Theguardian.com
With 100-year-old Vogue and design and lifestyle bible Wallpaper producing their biggest-ever issues – and “handbag” size..
Listen to the podcast on Digiday.com
For all the talk of digital transformation at magazine companies, Bustle CEO Bryan Goldberg believes they ha..
Managing partner Frank-Paul ter Berg of ToLocal believes in Adoptiq like he believes in local door-to-door media in print and online: “With Adoptiq,..
Read on politico.com
What if almost the entire newspaper industry got it wrong?
What if, in the mad dash two decades ago to repurpose and exte..
Read on wsj.com
Digital media trade body Digital Content Next is launching an automated online ad marketplace called TrustX, in a bid to bring mo..
Read on printobserver.com
I’m sure on a Monday morning, at the beginning of a long week of anticipated sales and prospecting, the last thing anyo..
Building an audience by creating engaging sponsored contentDAY: MAY 10 2016 TIME: 3:45PM – 5:00PM
Read or watch on disco..
Media agencies and procurement organizations are critical when it comes to new buying processes. After all, they have to familiarize themselves with..
The motto is ‘digital first’. Not just in the world of publishing, but also increasingly in media buying circles. Rightly so? Yes and no.
Read on napkinmarketing.com
Before the gurus, before the bloggers, before marketing was Everybody’s job, there were marketing and advertising tra..