Read on inma.org
More and more advertisers demand a good return on investment (ROI) evaluation of their media budget. The most solid analysis is ..
Read on theguardian.com
Facebook has emerged as newspapers’ public enemy number one. Hardly a day passes in which there is no negative article ab..
The motto is ‘digital first’. Not just in the world of publishing, but also increasingly in media buying circles. Rightly so? Yes and no.
Read on medium.com
As I read stories about the state of our industry, it seems as though I could link to death of newspapers here and here a..
Read on blog.wan-ifra.org
Audiences are contributing an increasing share of the total global newspaper revenue, according to the annual World Pres..
read on politico.eu
Analysts say print advertising could fall 25 percent as UK economy worsens.By: ALEX SPENCE
The Brexit vote could sig..
Read on dmzine.com.au
The sense of touch helps sell products according to some recent research. This applies especially to using paper based comm..
A vision on the future of advertising
Traditional print publishers evolved to cross-media publishers in the past decade. Next to printed media prin..
Read on blog.realmatch.com
When it comes to comparing print revenue to digital revenue in the newspaper industry, perception is much different t..
Read on adweek.com
Sure, digital is the fastest growing category in terms of allocated U.S. ad spend, but there’s one form of media that smart ma..
Circulation vs. advertising revenue
Read on wptdatabase.org
A profound shift in the newspaper business model,..
Read on relevance.com/
Print is old fashioned. Print is expensive. Print is slow. There are many ways to articulate the decline and death of this..
Read on loyalty360.org
A few weeks ago we had the pleasure of presenting alongside our client, Times Media, in South Africa at their roadshow, T..
Read on siliconvalleywatcher.com
Print is dead. Magazines are dying.
Not so, thinks Creativ.
This magazine did something unique. They launc..
Read on designschool.canva.com
Break through the advertising clutter with a solid concept and creative design.
We are constantly exposed to ad..
appleRead on applevisualgraphics.com
While Silicon Valley loyalists like to think that print mediums are on their way out, they’re hardly unbiase..
Standard post this question — at the heart of which is a concern with the meaning of life — has since been answered by many other great minds.
Read on keencreative.ca
We’ve all heard the phrase “print is dead” before. More than ever businesses are choosing to focus their energy and resou..
Read on wan-ira.org
A profound shift in the newspaper business model, evolving for years, is finally here.
Global newspaper circulat..
Read on http://www.printpower.eu/About
Print Power is a pan-European organisation dedicated to promoting print media and its role in modern integ..