Read on theguardian.com
Facebook has emerged as newspapers’ public enemy number one. Hardly a day passes in which there is no negative article ab..
Read on thedrum.com
Media agencies are in the midst of an identity crisis as they adapt to their changing role in the ecosystem. In the first of..
Building an audience by creating engaging sponsored contentDAY: MAY 10 2016 TIME: 3:45PM – 5:00PM
Read or watch on disco..
As the summer shows no signs of abating, we carry on regardless. Many new titles, big and small changes, like a source acknowledgement icon. A visio..
Media agencies and procurement organizations are critical when it comes to new buying processes. After all, they have to familiarize themselves with..
The motto is ‘digital first’. Not just in the world of publishing, but also increasingly in media buying circles. Rightly so? Yes and no.
Read on medium.com
As I read stories about the state of our industry, it seems as though I could link to death of newspapers here and here a..
Read on blog.wan-ifra.org
Milou Klein Lankhorst of the Dutch news site The Correspondent says publishing books is helping them to expand the sit..
Read on Pawan.co
With the recent popularity of the programmatic options for online media display and advertising the new players in the field hav..
New programmatic channels are moving beyond digital
Read on huffingtonpost.comBy James Brown, Managing Director UK & Ireland – Rubicon Pro..
Read on thenewyorktimes.com
By Jim Rutenberg
One day many decades hence, when your grandchildren ask you, “Grandma, what was a newspaper?” you..
Read on uk.bussinessinsider.com
Vice Media will go on an acquisition spree next year, as Shane Smith’s company looks to take advantage of a ..
Read on blog.wan-ifra.org
Audiences are contributing an increasing share of the total global newspaper revenue, according to the annual World Pres..
With the increasing number of titles on the Adoptiq platform, media agencies and advertisers have more and more opportunities to discover new titles..
Read on napkinmarketing.com
Before the gurus, before the bloggers, before marketing was Everybody’s job, there were marketing and advertising tra..
read on politico.eu
Analysts say print advertising could fall 25 percent as UK economy worsens.By: ALEX SPENCE
The Brexit vote could sig..
read on adexchanger
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media.
An OOH campa..
Read on digiday.com
Ad tech has been historically priced as a percentage of media, or a CPM model. This made sense for brands and agencies be..