The Rise of Print Programmatic: Andy Blau, Time Inc. and Sam Cox, MediaMath

From MPA conference: “Programmania: hurdles, homeruns and how-tos” held June 18th at Hearst Tower Auditorium NYC.

Sam Cox, Vice President, OPEN Global Media, MediaMath and Andy Blau, Senior Vice President Senior Vice President, Advertising Sales & Marketing, Time Inc. gave an overview of how Time Inc. is enabling media-buying agencies to target specific audience categories across a variety of Time Inc. titles, and how this strategy is evolving the way it conducts its cross-platform and integrated media business.

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