Why Silicon Valley Is Dead Wrong About Print Being Dead


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While Silicon Valley loyalists like to think that print mediums are on their way out, they’re hardly unbiased observers. And U.S. businesses know better — 76% of small businesses describe their ideal marketing plan as a combination of print and digital communication. And if print is on its way out, tell that to the U.S. companies who spent a staggering $44.5 billion on direct mail marketing in 2014, or the consumers who printed more than 27 million business cards that year.

In fact, far from being a threat, the digital revolution has given rush printing companies more tools than ever to improve their business and printing services. That’s why printing services in NYC offer some of the most advanced rush printing options in the world today.

When businesses have last-minute printing needs, the best 24 hour rush printing NYC has to offer has never been simpler to use in a rush. In the 21st century, a combination of new digital tools and classic printing techniques have made rush printing more convenient and affordable than ever before. Customers can email digital files or bring them to a rush printing shop on a thumb drive, then have their file printed onto a variety of physical mediums on demand.

The ease of digital photo editing and file transfers, combined with the proven success of print advertising, means that small businesses rely on rush printing more, not less. Plus, outdoor advertising like banner printing, building wraps, and outdoor signs cost up to 80% less than TV ads, 60% less than newspaper ads, and 50% less than radio ads.

That means businesses and consumers alike have easy access to high-impact, low-cost commercial printing options. And with photo editing software getting more advanced with every update, and digital tools making rush printing more accessible, it’s clear why so many people still rely on old-school printing in the new-school digital age.

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